The Great Galaxy Snowdown
In a winter wonderland setting, phones and watches come to life with a dose of holiday mischief. To highlight the full Galaxy ecosystem for the season, Samsung tapped us to create a bold, attention-grabbing installation at the AT&T Discovery District in downtown Dallas.
Before becoming fit for a 8,700-square-foot digital media in the heart of downtown Dallas, our wintry tale began as a humble hand drawn storyboard. I worked with copywriters to craft a story that was not only full of holiday cheer, but also showcased some of the top features in Galaxy ecosystem.
I designed a full range of pixelated emotions for our devices. Whether joyous laughter or blood curdling fear, these faces needed to be charming and cute to the max.