
The Great Galaxy Snowdown
In a winter wonderland, phones and watches alike come to life with holiday spirit. Shenanigans ensue. To showcase the broad Galaxy ecosystem for the holiday season, Samsung wanted us to create an eye-catching display at the AT&T Discovery District in downtown Dallas.

Before becoming fit for a 8,700-square-foot digital media in the heart of downtown Dallas, our wintry tale began as a humble hand drawn storyboard. I worked with copywriters to craft a story that was not only full of holiday cheer, but also showcased some of the top features in Galaxy ecosystem.
I designed a full range of pixelated emotions for our devices. Whether joyous laughter or blood curdling fear, these faces needed to be charming and cute to the max.